ANNIVERSARY PLANNING

Store anniversary planning is a comprehensive task that involves setting event themes, scheduling time, designing content, promoting and advertising, and budget planning

1、 Background and purpose of the event

Background: In order to celebrate the anniversary of the store's establishment (specific year to be filled in according to the actual situation), thank customers for their continuous support and love, enhance brand image, strengthen customer loyalty, and promote sales performance growth, this store anniversary event is specially held.

Purpose:

Review the development process and showcase the brand's strength.

Thank you for customer support and enhancing customer loyalty.

Enhance brand image, expand brand awareness and influence.

Promote sales and improve performance.

2、 Event theme

Based on the characteristics of the store and the target customer group, set an attractive and infectious activity theme, such as "Gratitude and Feedback, Celebration Ceremony", "Ten Years of Brilliance, Gratitude for You", etc. The theme should be concise and clear, easy to spread and remember.

3、 Activity Time

Choose a time period that is convenient for both customers and the store to hold a store anniversary event, such as weekends, holidays, or the specific date of the store's anniversary. The activity time should not be too long or too short, and it is generally recommended to last for 3-7 days.

4、 Activity content

1. Discounts and promotions

Full time discount: During the event, all products will enjoy a certain discount, starting from X% off.

Full reduction/full gift: Set up different levels of full reduction/full gift activities, such as 50 off for every 200, and exquisite gifts for every 500.

Special Offer Zone: Select some hot selling products and set up a special offer zone to attract customers to purchase at great prices.

2. Exclusive for members

Member discount: Member customers enjoy additional discount benefits during the event period.

Points redemption: Member points can be used to redeem exquisite gifts or shopping vouchers, etc.

Exclusive benefits: Provide members with exclusive services or experiences, such as free tasting, priority experience, etc.

3. Interactive games and lucky draws

Interactive games: Set up interactive game segments, such as scanning codes to participate in games and win coupons or small gifts, to increase customer stickiness.

Lottery activity: Customers who spend a certain amount of money can participate in the lottery activity, and the prizes include physical prizes, shopping vouchers, etc.

4. Featured Activities

Theme Exhibition: Organize themed exhibition activities based on the characteristics of the store, showcasing the development history and unique charm of the store.

Artistic performance: Invite well-known local artists or singers to bring exciting artistic performances to customers.

Gratitude feedback: Provide exclusive discounts or gifts to loyal customers to show gratitude.

5、 Promotion and publicity

1. Online promotion

Social media: Use social media platforms such as WeChat and Weibo to post event information, invite customers to follow and share.

Official website: Publish a store anniversary event page on the store's official website, detailing the event content and promotional information.

Email marketing: Sending event invitations or notification emails to member customers.

2. Offline promotion

In store posters and display racks: Place activity posters and display racks in prominent locations within the store to attract customers' attention.

Broadcast and LED display screen: Play activity information in a loop through in store broadcast and LED display screen.

Collaborative media: Collaborate with well-known local media to promote and increase the exposure of the event.

6、 Budget arrangement

Reasonably plan the activity budget based on the scale of the event and expected revenue, including venue rental fees, decoration fees, promotion fees, gift procurement fees, performance fees, and other expenses. Ensure sufficient and reasonable budget allocation to ensure the smooth progress of activities.

7、 Effect evaluation

After the event, evaluate and summarize the effectiveness of the event, including participation, sales growth, customer feedback, and other aspects. Summarize the experience and lessons learned through evaluation to provide reference and improvement direction for the next activity.